358 Results

  • Social Marketing for Smokefree Aotearoa 2025: Reminding, Reinforcing, and Changing Social Norms

    … 2025 goal has signalled a more important role for social marketing. Social marketing can facilitate and reinforce … investment required, and the NZ tobacco industry’s media profile, which is lower than that of major US tobacco …
    Briefing

  • Hearing loss & social isolation – the silent burden

    … of disability and is associated with increased risk of social isolation, depression and anxiety. Māori are at risk … healthcare and to reduce the risk and consequences of social isolation. Figure 1. This picture was chosen as it … company. Tying in with the theme of hearing loss and social isolation, this depicts the importance of connection …
    Briefing

  • Smoking denormalization and tobacco endgames

    … risks it poses became clear. Government policies and social marketing campaigns have progressively reduced … metamorphose into public health allies, and tried to shape social norms by framing smoking is a personal choice. In this … concerned that traditional measures, such as mass media advertising and individual cessation support, have not …
    Briefing

  • Might a ‘Coasean’ social contract mitigate overall societal harm from COVID-19?

    … In this blog, we outline how a win-win social contract could be forged to address the major … and economic wellbeing for nearly everyone else. The social contract could take a range of forms, but one approach … which is the context for this blog. So here we propose a social bargain that recognises the reciprocal nature of the …
    Briefing

  • Why a “mouth and nose” lockdown with masks might help avoid a “full body” lockdown at home

    … of an Alert Level system, household “bubbles”, and social event size limits are all valuable pandemic control … and lockdowns with the associated adverse economic, social and mental health effects. Typical street/shopping … be mainly through conversational contact, at home and at social events. Both internationally and in New Zealand, large …
    Briefing

  • Regulation of alcohol marketing is needed to meet health, wellbeing and equity goals

    … In Aotearoa, alcohol results in a wide range of health and social harms affecting both drinkers and non-drinkers. … 20% being hazardous drinkers. 1 The harm that results is social as well as physical and is distributed inequitably, … to marketing in the local environment and in digital media, 3. The failure of self-regulation, 4. Our failure to …
    Briefing

  • How the tobacco industry targets young people to achieve a new generation of smokers

    … industry’s on-going profitability. World Smokefree Day’s social media handle #tobaccoexposed reminds us that, despite a … success, and without regard for the human tragedy or social costs that success exacted .”[5]   Globally, this …
    Briefing

  • The growing burden of dementia in Aotearoa: Scope for prevention

    … These risks often begin early in life, are linked to social disadvantage, and are more common in areas with higher … address the health inequities associated with poverty and social disadvantage. Dementia in Aotearoa NZ, … low education, uncorrected hearing or vision loss, and social isolation. The potential for dementia prevention has …
    Briefing

  • NZ’s Quitline Service is value-for-money: But how does it compare with other tobacco control actions in a league table?

    … service (including its associated promotion in the mass media). The study found that this intervention package is … current NZ Quitline Service and its promotion in the mass media is value-for-money. Effect sizes and intervention costs … effective marketing strategies (eg, including marketing on social media). For example one international study has …
    Briefing

  • Oral nicotine products: Expanding the nicotine marketplace

    … policy. Nonetheless, ONPs are already widely promoted on social media and may be imported for personal use. In this Briefing, … aim to integrate brands into people’s lifestyles and social identities. Tobacco companies promoted Virginia Slims …
    Briefing

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Public Health Expert Briefing (ISSN 2816-1203)